Curious Kind wordmark over a grid of geometric shapes and photos of children playing
A staff member and two children in face masks playing together in a sandpit.A quote and a photograph of a child in a woven outdoor structure, beside the three pillars of curiosity, relationships and democracy shown as shapes.A tablet mockup of the Our Vision page, with a photograph of a staff member and two children doing a craft activity.A mobile mockup with a quote about children's freedom to play, beside a photograph of an adult and child exploring a large rock outdoors.
Tablet and phone mockups with a quote about parents and teachers working in partnership, beside a photograph of children outdoors.
A desktop screenshot of the preschool programme page, beside a photo collage labelled individuality, learning journey and purposeful play.A desktop screenshot of the Extra Curricular Activities page, with a quote and a photograph of two children by a window.Two children sitting together on a wooden deck in a playground.Tablet and phone mockups of the how-to-enrol page, with a quote and a photograph of a child on a woven rope play structure.
Summary
Curious Kind is an early childhood centre whose approach is grounded in play and exploration. I redesigned its website, developing a new art direction and interface around that approach. Working with the centre, I translated its existing identity into a welcoming digital expression, with playful visuals that reflected the character of its learning environment.