Okonomi - Keith Chan

( 199● ) – 2026

Work

( 01 )

iPad screen showing the design for Okonomi's shop landing page

Collage: Cafe setting with table and glass bottle on the left, and close-up of product detail page in a mobile mockup on the right.

Okonomi's menu page: a Bento tray photo above dish cards, and a close-up of individual dish descriptions

iPad screen showing the design for an Okonomi product detail page

Four iPhone mockups showcasing the mobile responsive design of Okonomi.

Summary

Okonomi is a Thai-Japanese café. I worked with its team to translate the brand's design language into a bespoke website presenting its menu and identity. A later commission extended the work into e-commerce design, including the Pantry, product, and cart pages. The two stages connected the café's existing online presence with a proposed shopping experience, carrying its visual language into a different kind of customer interaction.

Project description

Client

Okonomi

Type

Commercial

Duration

4 months

Timeline

July – August 2021 (Initial launch)
May – June 2022 (E-commerce design)

Role

UI/UX designer (Freelance)

Contribution

User interface
Feature optimisation

Value added

Utilisation of content management platform
Improved online visibility
Increased customer engagement

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